As a product marketer, you are always looking for new ways to improve your skills and stay ahead of the curve. There are a lot of great books out there that can help you do just that. Here are some of the best product marketing books that you can read to improve your skills.
13 of the Best Product Marketing books that you can read
Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market by Srini Sekaran
Product Marketing, Simplified:
This book is a straightforward and thorough approach to product marketing. It lays out the actions you’ll have to follow to get a product to market the appropriate way. It contains practical and valuable guidance on a variety of topics, including customer journeys, consumer personas, developing appealing messaging, releasing products, and impacting product roadmaps.
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
Building a StoryBrand:
Well before releasing a product, it’s critical to establish a relationship between your clients and your brand. This book explains how to engage with customers by simplifying your brand messaging and assisting customers in comprehending the rewards of using your items. To put it another way, you’ll learn how to use narrative to engage your audience and sell your items.
Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy It, Love It by April Dunford
This book may educate you if you are unsure about your comprehension of product positioning. April Dunford uses super, practical strategies highlighted by amusing tales and captivating case studies to show you how to identify the optimal place for your products, based on her decades of experience as a company executive and advisor.
Product Marketing Debunked: The Essential Go-to-market Guide by Yasmeen Turayhi, & Cali Schmidt
Product Marketing Debunked:
This book is an elevated, brief, and valuable reference to product marketing. This book will help you catch the beauty and spirit of product marketing and how your items can penetrate and conquer the market if you are interested in product marketing or are ready to introduce a new product, this book is for you.
Inspired: How to Create Tech Products Customers Love by Marty Cagan
Inspired is a comprehensive and practical reference for Product Managers who work on technology-based solutions. Marty Cagan explains how the greatest firms in the market, such as Google, Facebook, Amazon, Twitter, and others, handle their products.
In addition, the author explains the distinction between product marketing and product managing in a straightforward and comprehensive manner. It guides you through the process of understanding and delving deeper into the function of a brand manager, as well as how to collaborate effectively with your manager.
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath
Made to Stick:
Made to Stick give readers the key elements of winning ideas: Simple, Surprising, Clear, Believable, Emotional, and Stories That Succeed. You’ll understand how to apply these criteria to make your ideas stick.
To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink
To Sell Is Human:
To Sell Is Human is a book that will teach you how to be a best-selling marketer. You’ll learn how to influence others and encourage them to buy something without being pushy. The author presents the three criteria for understanding other people’s views, as well as five frameworks for making your ideas more clear and more convincing.
Influence: The Psychology of Persuasion by Robert Cialdini
Influence: The Psychology of Persuasion:
Are you going to release or advertise a new product?
Consider your greatest secret desire: to sell stuff. Isn’t it the act of convincing others to purchase your product?
Robert Cialdini shares six basic persuasive concepts that you can use to become a more effective deal maker. You’ll discover how to attract clients to your ads, convince them to change their behaviors, and eventually encourage people to buy your items willingly and gladly.
Crossing The Chasm: Marketing and Selling High-Tech Products to Mainstream Customers by Geoffrey A. Moore & Regis McKenna
Crossing The Chasm:
Crossing The Chasm is a step-by-step guide on marketing and selling greater products in one of the world’s most interesting markets. The authors present a very well high-tech marketing system, complete with specific directions and methods for applying the concept to your own firm and products.
In addition, the book contains actual cases of items to which the model might be applied. Understanding every phase of the product life chain is easier for readers than figuring out how to deliver the products to the mass market.
The Four Steps to the Epiphany: Successful Strategies for Startups That Win by Steve Blank
The Four Steps to the Epiphany:
This book will help you comprehend certain ideas that will alter the way you consider product marketing if you are starting a business or producing new items. Well before formulating and executing the product, Steve Blank emphasizes the significance of communicating with your customers.
Positioning: The Battle For Your Mind by Al Ries & Jack Trout
AI Ries and Jack Trout will show you how to establish a mental impact in the eyes of your target customer, which is critical when introducing or selling a new product or service. In today’s media-saturated world, you’ll know how to interact with hesitant consumers. The authors underline that positioning is all about making your brand name speak for something universal.
Hooked: How to Build Habit-Forming Products by Nir Eyal & Ryan Hoover
This book is a step-by-step approach to making your own daily ritual using human psychology and behaviors as inspiration. You’ll learn the psychology behind what motivates people’s actions toward a particular product in a world where we’re all competing for our notice.
This is a useful resource for product development since you’ll learn how psychological mechanisms can be leveraged to build habits and keep customers addicted to your items.
Contagious: Why Things Catch On by Jonah Berger
Contagious: Why Things Catch on:
This book may be useful to you if you’re curious as to why your new items aren’t attracting buyers’ interest while your competition’ do. It clarifies why certain items go public while others don’t.
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