In an increasingly competitive economic environment, companies must stand out from the competition at all costs. Summary Creating a brand platform has become an essential step today to building a strong brand, with a unique and recognizable brand identity, which allows you to build strong relationships with your customers over time. But to define an …
Brand platform: definition, creation, and example Read More »
The CRM market is expected to reach about $43 billion worldwide by 2024, according to digital marketing experts. Summary Marketing CRMs are powerful tools that can help you accelerate the growth and develop the turnover of your company while eliminating friction, but also by facilitating collaboration between your different teams, managing your customer contacts, synchronizing …
Do you want to test and optimize certain elements of your website or landing pages? Summary Thanks to the technique of A/B testing, or A/B testing, you can test different elements of your website — banners, landing pages, CTAs, conversion tunnel, product page, form, etc— – to see which variations lead to the best conversion …
Google Tag Manager is a must-have tool if you want to understand how people interact with your website or mobile application, whether you are a self-employed entrepreneur, the owner of an e-commerce site, a showcase site, or a marketing manager in an SME. To start With Thanks to Google Tag Manager, you no longer need …
Facebook is now one of the best-known and most used social networking platforms in the world. In addition to its traditional social networking aspect, Facebook has become an important and essential tool for businesses and e-businesses to connect with potential buyers online. Did you know that more than 1.6 billion people worldwide connected with a …
Facebook Ads: the 2022 guide to advertising on Facebook Read More »
Nowadays, with the increased use of the Internet, it is essential for a company to have its own website. But to effectively reach its audience, the natural referencing must be well worked. You have an accounting firm and you are looking for a way to optimize the visibility of your site? Discover the steps to …
How to optimize the natural referencing of an accountant? Read More »
In principle, physiotherapists are forbidden to advertise, just like doctors and other health professionals. This directive is common to all the liberal professions governed by an Order. Nevertheless, practitioners can create showcase sites and register on dedicated directories. You will have to rely on your online visibility to reach new patients. How to improve the …
Natural referencing for a physiotherapist: how to reach new customers? Read More »
I work as an SEO consultant in Paris. I do SEO in different cities in France for small and medium-sized businesses and professionals, increasing the visibility, authority, and popularity of your website or e-commerce, and with it the visits they receive. I am passionate about everything related to computers. When I was 12 years old …
Until today, many web entrepreneurs are reluctant to hire an SEO consultant. They fear the high cost of the services of this professional. However, it is important to know that the price of an SEO service depends on several factors. The professional will take into account the characteristics of the site, the client’s requests, the …
KPIs are essential in the SEO strategy of a website. However, it is important to identify the indicators that are really useful to develop your action plan. Discover through this article which ones to follow and why. What is a KPI? The KPI stands for Key Performance Indicator. This term is used in the field …
