Brand platform: definition, creation, and example

In an increasingly competitive economic environment, companies must stand out from the competition at all costs. Summary Creating a brand platform has become an essential step today to building a strong brand, with a unique and recognizable brand identity, which allows you to build strong relationships with your customers over time. But to define an …

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What is a marketing CRM? (+tools)

The CRM market is expected to reach about $43 billion worldwide by 2024, according to digital marketing experts. Summary Marketing CRMs are powerful tools that can help you accelerate the growth and develop the turnover of your company while eliminating friction, but also by facilitating collaboration between your different teams, managing your customer contacts, synchronizing …

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What is Google Optimize

Do you want to test and optimize certain elements of your website or landing pages? Summary Thanks to the technique of A/B testing, or A/B testing, you can test different elements of your website — banners, landing pages, CTAs, conversion tunnel, product page, form, etc— – to see which variations lead to the best conversion …

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Facebook Ads: the 2022 guide to advertising on Facebook

Facebook is now one of the best-known and most used social networking platforms in the world. In addition to its traditional social networking aspect, Facebook has become an important and essential tool for businesses and e-businesses to connect with potential buyers online. Did you know that more than 1.6 billion people worldwide connected with a …

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Natural referencing for a physiotherapist: how to reach new customers?

In principle, physiotherapists are forbidden to advertise, just like doctors and other health professionals. This directive is common to all the liberal professions governed by an Order. Nevertheless, practitioners can create showcase sites and register on dedicated directories. You will have to rely on your online visibility to reach new patients. How to improve the …

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What does an SEO expert do?

I work as an SEO consultant in Paris. I do SEO in different cities in France for small and medium-sized businesses and professionals, increasing the visibility, authority, and popularity of your website or e-commerce, and with it the visits they receive. I am passionate about everything related to computers. When I was 12 years old …

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The rates of an SEO consultant

Until today, many web entrepreneurs are reluctant to hire an SEO consultant. They fear the high cost of the services of this professional. However, it is important to know that the price of an SEO service depends on several factors. The professional will take into account the characteristics of the site, the client’s requests, the …

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