Brand platform: definition, creation, and example

In an increasingly competitive economic environment, companies must stand out from the competition at all costs. Summary Creating a brand platform has become an essential step today to building a strong brand, with a unique and recognizable brand identity, which allows you to build strong relationships with your customers over time. But to define an …

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What is a marketing CRM? (+tools)

The CRM market is expected to reach about $43 billion worldwide by 2024, according to digital marketing experts. Summary Marketing CRMs are powerful tools that can help you accelerate the growth and develop the turnover of your company while eliminating friction, but also by facilitating collaboration between your different teams, managing your customer contacts, synchronizing …

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What is Google Optimize

Do you want to test and optimize certain elements of your website or landing pages? Summary Thanks to the technique of A/B testing, or A/B testing, you can test different elements of your website — banners, landing pages, CTAs, conversion tunnel, product page, form, etc— – to see which variations lead to the best conversion …

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