Internet Marketing

Brand platform: definition, creation, and example

In an increasingly competitive economic environment, companies must stand out from the competition at all costs. Summary Creating a brand platform has become an essential step today to building a strong brand, with a unique and recognizable brand identity, which allows you to build strong relationships with your customers over time. But to define an …

Brand platform: definition, creation, and example Read More »

What is a marketing CRM? (+tools)

The CRM market is expected to reach about $43 billion worldwide by 2024, according to digital marketing experts. Summary Marketing CRMs are powerful tools that can help you accelerate the growth and develop the turnover of your company while eliminating friction, but also by facilitating collaboration between your different teams, managing your customer contacts, synchronizing …

What is a marketing CRM? (+tools) Read More »

What is Google Optimize

Do you want to test and optimize certain elements of your website or landing pages? Summary Thanks to the technique of A/B testing, or A/B testing, you can test different elements of your website — banners, landing pages, CTAs, conversion tunnel, product page, form, etc— – to see which variations lead to the best conversion …

What is Google Optimize Read More »

Facebook Ads: the 2022 guide to advertising on Facebook

Facebook is now one of the best-known and most used social networking platforms in the world. In addition to its traditional social networking aspect, Facebook has become an important and essential tool for businesses and e-businesses to connect with potential buyers online. Did you know that more than 1.6 billion people worldwide connected with a …

Facebook Ads: the 2022 guide to advertising on Facebook Read More »

Why embark on the digital transformation of your company?

You keep hearing about digital transformation. Sometimes too much so. In this article, let’s start from the beginning and raise the simple question of why you should embark on the digital transformation of your company. All businesses are – or will be sooner or later – impacted by this great change – even in La …

Why embark on the digital transformation of your company? Read More »

Types of online ads every marketer should know about

You’ve gotten used to scheduling your display, banner, and keyword campaigns through your agency or directly. And even if you don’t want to, you’ve sometimes adapted or adapted your 4*3 display campaign on Google and Facebook. But do you know all the different types of online advertising that are available to you?  In this article, …

Types of online ads every marketer should know about Read More »