Local SEO is always changing and 2022 is no different. If you want your business to rank well in search engine results pages you need to stay up-to-date on the latest SEO trends and best practices.
Fortunately, we’ve got you covered:
Here are some of the best local SEO practices to leverage in 2022
Accurate NAP Information Having accurate NAP information is important for all types of businesses but it’s especially important for service area businesses. Businesses with accurate NAP information rank better in local search and are more likely to convert web traffic into paying customers. If the NAP information appearing online for your business isn’t corrected manually.
Optimize for Mobile Mobile traffic is at an all-time high. Mobile traffic and voice search is expected to continue to increase so it makes sense to make sure your website is optimized for Mobile. With mobile users seeing less up the way they need to and how they see it we think you need to improve the experience by making sure your website has fewer pop-ups it loads quickly and is easy to navigate.
Build Storage Product and Service Pages Storage product and service pages deliver a great user experience when executed correctly and create more opportunities for you to rank for important keywords
1. Conduct Local SEO audits
As a small business, you may not have the time or resources to invest in a full-fledged SEO strategy. However, that doesn’t mean you can’t benefit from SEO. One way to get started with SEO is to conduct local SEO audits. Local SEO audits help you identify opportunities to improve your website and online presence so you can attract more customers.
Another way to get started is to optimize your website for key terms related to your business. This can be done by adding keywords to your website content and title tags. You can also create blog posts and articles that are optimized for specific keywords.
2. Respond to internet reviews (adequately)
When it comes to online reviews businesses can’t afford to be passive. According to a study by Harvard Business School, a one-star increase in Yelp rating leads to a 5-9% increase in revenue.
That means that if you’re not monitoring your online reviews and responding to them appropriately you could be missing out on a significant amount of business. But how do you know when and how to respond?
It’s important to make sure that you or someone on your team is monitoring your business’s PPC listings Facebook page Yelp page and any other place where your customers might be leaving reviews. When you spot a negative review your first instinct might be to go into attack mode.
But responding to a negative review calmly professionally and factually is important. If you engage with a troll or bad reviewer you could inadvertently attract more negative comments. When responding to a negative review the key is to look cool-headed and professional and if possible diffuse the situation by doing some damage control.
3. Maintain a current Google Business Profile
Your Google Business Profile is an important tool for promoting your business online. Make sure to keep your profile up-to-date with the latest information about your business including your hour’s location and contact information. You can also use your Google Business Profile to post updates about your business such as special offers or events.
In general, a full Google Business Selection contains:
- Your company’s name, address, phone number, and website address
- Your company’s industry classification
- a detailed explanation of the company
- Hours of operation
- Photos that are up to date (ideally of the interior and exterior if possible)
- Messages (such as special offers, upcoming events, new offerings, the latest blog posts, holiday business information, etc.)
4. Make stuff that is particular to a given place
If you want to attract local customers you need to publish location-specific content. This means creating content that is relevant to your city-state or region. For example, if you’re a restaurant in New York City you would want to create content about the best places to eat in the city. Or if you’re a retailer in Los Angeles you would want to write about the best shopping spots in the city.
5. Use local keywords
If you’re a business owner it’s important to make sure you’re using local keywords to attract customers from your area. By including these keywords on your website and in your online marketing you can ensure that you’re reaching people who are searching for businesses like yours. Not sure how to get started? Check out this guide to using local keywords for your business.
6. Check for uniformity across the web on a regular basis
When you’re managing a website it’s important to make sure that your content is consistent across all platforms. This can be a challenge especially if you have a lot of content or if you’re constantly updating your site. However, there are some simple ways to check for consistency, and making sure that your content is consistent is an important part of maintaining a professional website.
7. Make your website local search-friendly
If you want your website to be found by people searching for businesses like yours in your area you need to optimize your site for local search. Luckily this is something you can do yourself without spending a lot of money. Just follow these simple steps:
- Make sure your website is listed on Google My Business.
- Use local keywords on your website.
- Add your address and phone number to your website.
- Add a map
To sum up
Local SEO is one of the most effective marketing strategies for small businesses. It helps you reach potential customers who are searching for products and services like yours in their local area.
To get started with Local SEO make sure your business is listed on Google My Business and other relevant online directories. Optimize your website for Local SEO by including your city-state and/or zip code on your website’s pages and blog posts. Create content that includes keywords that people are searching for when they’re looking for businesses like yours.
For example, if you own a hair salon in Los Angeles you would want to create content around topics like “best hair salons in Los Angeles” or “Los Angeles hair salon reviews.”
In addition to optimizing your website, it’s also important to create citations—mentions of your business name address, and phone number on other websites.
Read also: + SEO Services Can Help Your Small Business Succeed