advertising

Brand platform: definition, creation, and example

In an increasingly competitive economic environment, companies must stand out from the competition at all costs. Summary Creating a brand platform has become an essential step today to building a strong brand, with a unique and recognizable brand identity, which allows you to build strong relationships with your customers over time. But to define an …

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What is Google Optimize

Do you want to test and optimize certain elements of your website or landing pages? Summary Thanks to the technique of A/B testing, or A/B testing, you can test different elements of your website — banners, landing pages, CTAs, conversion tunnel, product page, form, etc— – to see which variations lead to the best conversion …

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Facebook Ads: the 2022 guide to advertising on Facebook

Facebook is now one of the best-known and most used social networking platforms in the world. In addition to its traditional social networking aspect, Facebook has become an important and essential tool for businesses and e-businesses to connect with potential buyers online. Did you know that more than 1.6 billion people worldwide connected with a …

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Why embark on the digital transformation of your company?

You keep hearing about digital transformation. Sometimes too much so. In this article, let’s start from the beginning and raise the simple question of why you should embark on the digital transformation of your company. All businesses are – or will be sooner or later – impacted by this great change – even in La …

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Types of online ads every marketer should know about

You’ve gotten used to scheduling your display, banner, and keyword campaigns through your agency or directly. And even if you don’t want to, you’ve sometimes adapted or adapted your 4*3 display campaign on Google and Facebook. But do you know all the different types of online advertising that are available to you?  In this article, …

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GOOGLE ADS (GOOGLE ADWORDS) PPC: Improve your campaign

Google ads adwords cpc

Google Ads is an advertising platform that allows businesses to display ads on Google Search and other Google properties. Ads are displayed based on factors like keyword relevance and click-through rate. Businesses can use Google Ads to reach new customers and grow their business. Google Ads are among the most popular forms of digital advertising. …

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Google Local Services Ads: 5 Simple Strategies to Boost the ROI

Google Local Services Ads

So, in this essay, we will go through the problems to avoid, and also seven ideas for getting the most out of Google Local Services Ads. Google Local Services Ads (LSA) 101 Here’s a reminder on Google LSAs before we dive into the strategies. What are Google Local Services Ads? Google Local Services Ads (LSAs) …

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