Until today, many web entrepreneurs are reluctant to hire an SEO consultant. They fear the high cost of the services of this professional. However, it is important to know that the price of an SEO service depends on several factors. The professional will take into account the characteristics of the site, the client’s requests, the technical problems to be solved, and many other elements to evaluate his remuneration.
How does the SEO consultant calculate the price of SEO service?
The price of SEO services varies from case to case. For this reason, it is advisable to contact the professional directly to request a quote. This way, you will have an idea of the budget to mobilize. For now, here are the main factors that should influence the price of this service.
The size of the pages of your site
A 1000-page site will be much more difficult to optimize than a 5 to 10-page site. If your site has a thousand pages, you will need a fairly large budget. The professional will have to modify the content of your portal one by one. In addition, some operations will also be required so that Google’s algorithms take into account these changes. Thus, the SEO consultant will have to deploy all his know-how.
Your sector of activity
Your sector of activity has a direct impact on the SEO service price. Indeed, your objective is clearly to be ahead of your competitors on Google’s answer pages. If you operate in a very competitive niche, the consultant will have to develop a better SEO strategy than your competitors. This implies more work time and also more in-depth optimizations. It will therefore be necessary to mobilize much more important resources.
Optimizations already undertaken
A long-term collaboration with a professional SEO is always recommended to maintain good visibility on search engines. However, some web entrepreneurs have never used the services of an SEO consultant. For the first optimization for SEO, you should expect to pay a relatively large amount of money. Indeed, several flaws will be detected. On the other hand, the price will be affordable if optimizations have already been undertaken in the past.
The CMS you have chosen
It is well known that some CMS are better than others in terms of natural referencing. If you have a WordPress site, you can probably afford to hire a professional. In the case of a Magento site, you will have to plan a rather large budget. This cm has several flaws. It will be necessary to carry out complex operations to close these loopholes.
The situation of your site vis-à-vis Google
If you respect Google’s guidelines (no duplicate content, no keyword stuffing, no fraudulent links…), you will have nothing to worry about. On the other hand, if you have broken the rules and your portal has been blacklisted, you will first have to remove these sanctions. This will take many hours of work.
Request an SEO audit to know the price of an SEO service
Apart from the points, we have already discussed, other parameters can influence the price of SEO optimization. In order to know the exact price, it is highly recommended to ask for an SEO audit. This diagnosis is usually not free. However, it is a must to list all the flaws of its site. The results obtained allow you to know the extent of the actions to be taken.
The price of an SEO audit is also within everyone’s reach. Once you have the results in hand, it will be easy to estimate the cost of an SEO service. Of course, this will also depend on the elements studied. You can ask a professional to look at the flaws in your site’s content or to evaluate the quality of your portal’s net linking. It is however preferable to proceed to a complete SEO audit in order to list all the elements that are detrimental to the referencing of your site.
An SEO service: a must to get a better ROI
As you can see, it is quite difficult to estimate the price of an SEO service. Nevertheless, we can assure you that optimization for natural referencing is essential to make a web project profitable. You will not be able to do without it because getting to the first position at Google is crucial to developing a business on the Internet. Whether you have an e-commerce site or a window site, you should seek a professional in this area.