The launch of a website is now essential for professionals in all sectors. However, the platform is useless if it is not visited. You, therefore, need to improve the traffic to ensure the development of your business. Natural referencing allows you to increase your visibility on the internet and offline thanks to search engines.
What can SEO bring to your business?
Adwords is one of the most efficient referencing systems to improve your visibility on the internet. Indeed, this service allows you to better position your website on Google. However, the service is not free. Moreover, it is clearly a form of advertising.
This type of commercial approach is prohibited in activities governed by a specific order or ethics. On the other hand, the regulation does not prohibit the natural referencing of liberal professions. This technique only aims at improving the position of the site in the search results in order to reach a wider audience.
Beyond these ethical concerns, organic referencing is profitable and effective in the long term. The paid service implies the implementation of a dedicated budget. Moreover, your site will lose notoriety at the end of the contract. This strategy requires a significant investment, unlike SEO.
How to meet the needs of your future customers?
In general, an Internet user is looking for an online veterinarian to answer a precise and often immediate need. They use Google to find the most appropriate contact person for the situation. His appreciation will be based on the skills and geographical proximity of the practitioner.
You must therefore work on your local SEO to appear among the recommended veterinarians in the first pages of results. To use this strategy, start by filling out your Google My Business listing. This will link your website to your location. From then on, nearby users will be directed to your services.
This form also allows you to have an overview of your services and user reviews. It is therefore in your interest to fill it out thoroughly and to keep it up to date. This way, potential customers will know who you are, where to find you, and how to contact you. The reviews will also help gain their trust.
The need for a well-thought-out site
The Google search engine aims to present exactly the products and services that users want. With this in mind, the technology used is constantly being improved. This involves adding search parameters such as geolocation, certifications, etc.
To reference your site on Google, many devices are deployed including robots and human experts. These specialists improve the performance of the algorithms by refining the factors taken into account. The objective is to obtain the most appropriate answers to each query.
Currently, the ranking of results is based on the E-A-T criteria (Expertise, Authoritativeness, and Trustworthiness). You must therefore demonstrate your expertise, notoriety, and trustworthiness to be better referenced. This evaluation is based primarily on the quality of your site.
Your page must have relevant content according to your activity. This point already influences your reliability and your reputation. These two qualities will then be improved by the positive comments and traffic on the site.
Why ask an SEO agency for an audit?
You need to take into account many parameters to work on the natural referencing of a website. On the one hand, it is imperative to respect the regulations in force in your country and your sector. You will avoid jeopardizing your activity for legal or ethical reasons.
On the other hand, you must remain attentive to the rules and other guidelines of Google regarding SEO techniques. Indeed, you risk getting the opposite result of the operation in case of infringements, even accidental. Penalties can vary from downgrading to disappearing from the results pages.
Thus, it is strongly recommended to call an SEO agency to conduct an audit before any change. These experts will improve the SEO of your veterinary site in accordance with good practices in the field. They will also make sure to respect the constraints specific to your business sector.