YouTube Ads are a great way to get your message in front of a large audience. You can target your ads to people based on their interests demographics and even location. Plus you can choose how much you want to spend on your campaign and only pay when people watch your ad. If you’re new to YouTube Ads this guide will show you how to get started.
Launch an Ad Campaign on YouTube to Advertise
YouTube is a powerful marketing tool that can be used to advertise your business. You can create video ads that target a specific audience and use them to promote your products or services. You can also use YouTube to create brand awareness and drive traffic to your website.
There are a few things you need to take into consideration when creating your video ad campaign on YouTube.
The first is to make sure your video is high quality and engaging. YouTube users are used to seeing high-quality videos so anything less than that will likely be ignored.
Secondly, you need to create an eye-catching thumbnail image for your video that will grab attention in the search results.
And finally, you need to write a compelling title and description for your video that will entice people to click on it.
You’re now prepared to start planning your ad campaign. Just go to your Google Ads account initially. You can register using a Google Workspace email if you haven’t already (either personal or business).
When you just join up, the display may invite you immediately to begin developing a campaign. Search for “Are you a professional marketer?” or “Set up without generating a campaign” and select it. You’ll be able to access your fresh new Google Ads dashboard this method.
When you get to the dashboard, click the “+ New Campaign” option.
Type of Campaign and Goal
The most important part of a campaign is having a clear goal. What do you hope to achieve with it? Once you have a goal in mind you can start to think about what type of campaign will best suit your needs. There are many different types of campaigns. Each type of campaign has its own strengths and weaknesses so it’s important to choose the right one for your particular situation.
Choose “Video” as the campaign type.
Subtypes of campaigns and their strategies
You’ll be asked to choose between three campaign subtypes: video reach, out-stream, and ad sequence. Pick “Video reach campaign” from the drop-down menu.
Choose your approach for achieving your objectives on the same display: “Efficient reach (Bumper, Skippable in-stream, or a combination)” or “non-skippable in-stream.”
Name of the Campaign
After that, give your campaign a title. Keep the bidding like it is initially.
Budget for your youtube ads
When creating a budget for your YouTube Ads you’ll need to consider a few factors. First how much money do you want to spend on your ad campaign? Second, what is your target audience? And finally what is your overall marketing strategy?
Assuming you have a reasonable budget your target audience should be people who are interested in your product or service. To reach this group you’ll need to create targeted ads that speak to their specific needs and desires. As for your overall marketing strategy, it’s important to consider how YouTube Ads will fit into the bigger picture.
For example, if you’re primarily relying on organic traffic you might not want to put all of your eggs in one basket by investing too heavily in paid advertising. On the other hand, if you’re trying to reach a larger audience with your message YouTube Ads can be a powerful tool.
Languages, Networks, and Locations
Make a decision about where your YouTube ad will show up.
There are three types of locations on the YouTube platform where your ad can appear: on YouTube, on websites that partner with YouTube, and on mobile devices.
1. On YouTube:
Your ad can appear before a video starts as a video overlay or in-stream (within a video).
- Before a video starts: These are called “pre-roll” ads and they can be up to 20 seconds long.
- Video overlay: These are semi-transparent overlays that appear in the bottom 20% of a video while it’s playing. They can be dismissed by the viewer and are usually between 5 and 10 seconds long.
- In-stream: These are skippable ads that play before during or after other videos on YouTube. They can be up to 30 seconds long.
2. On websites that partner with YouTube:
Your ad can appear next to videos from select channels and websites that partner with
3. On mobile devices:
Your ad will be only launched for mobile viewers either in youtube display ads or inside the video.
Excluded Content, Excluded Categories, and Excluded Labels for YouTube Ads
These alternatives are for individuals who do not want their companies advertised in videos with inappropriate material.
Choose among “Expanded inventory” (which eliminates videos with a lot of profanity and explicit imagery), “Standard inventory” (which eliminates movies with much profanity and explicit imagery), or “Limited inventory” (which eliminates videos with a considerable amount of profanity and explicit imagery).
You may also block your advertising from appearing in integrated YouTube videos and live-streaming videos under “Excluded types and categories.” You also can eliminate items depending on their material labels (G, PG, MA, and so on).
You can choose to have similar videos displayed underneath your ad. You have a total of five options.
Optional Extras for youtube ads
For more precise positioning, you can define the operating system, device, and provider in advanced settings. This is particularly beneficial for smartphone app ads, and you may adjust your bid depending on whether or not the video ad is seen by someone on a smartphone.
You can select your campaign’s start and finish dates, build a customized timetable for when your video ad must be shown, and control viewers’ views and watches for each day. All of this ensures you get the most bang for your buck when it comes to advertising.
YouTube Ads Demographics and Target Sections
There are over 1.8 billion monthly active users on YouTube spending an average of 40 minutes per day on the site. The platform is available in 80 different languages and demographics vary significantly by country. In the US YouTube is most popular with adults aged 18-49 while in India the platform is used predominantly by young adults aged 18-24.
As far as audience segments go YouTube offers a wide range of options for advertisers to target their ads. These include interest demographics topics and even behaviors.
YouTube ads keywords and placements
There are a few key things to keep in mind when creating YouTube ads. First, you need to consider your keywords and make sure they are relevant to your video content and target audience. You also need to ensure that your ad is placed in front of the right people so consider targeting by age gender interests and even location. Finally, you need to make sure that your ad is creative and engaging so that viewers will actually want to watch it.
Bidding for youtube ads
Youtube ads are a great way to reach a wide audience with your marketing message. The process of bidding for youtube ads is simple and straightforward. You simply select the ad format that you want to use set your budget and then start bidding. The more you bid the more likely your ad is to be seen by potential customers. There are a few things to keep in mind when bidding for youtube ads such as the relevance of your ad to the keywords that you are targeting but overall the process is relatively easy.
Making the Video Ad Creative
Enter the Youtube video link that you want to run the ad for. When creating the video ad content. You can then pick whether you would like the ad to appear in-stream or in-display.
You could use a headline and a brief explanation, which should be provided on two different lines. Note that titles are only allowing 25 characters and description sentences to 35 characters each.
You can overlay a displaying URL above a movie using in-stream advertisements. To keep it much more recognizable, you must use a vanity URL that leads to a different end URL. Further URL tracking settings can be included. A matching banner built from photographs from your website will also be included on the right of the video ad.
After that, select Launch Campaign.
Done! Google will next ask for your payment information (if they don’t already have it) so that they can start airing your ad.
Adding Your Account to the Network
If you haven’t previously, link your Google Ads profile to the Channel on youtube in which the video is housed. Click “Tools & Settings” in the top menu bar. Go to “Linked accounts” above “Set Up“.
You’ll be asked to add a channel after selecting YouTube from the display.
Starting a video ad campaign is a wonderful first step, but there are a few elements you must do first before paying for viewers. You’ll be able to generate the most of your money and receive the most ROI through this method.